Article Marketing Tips

If you really want to make money on the internet, then no doubt you’ve found the goldmine known as article marketing. Even if you haven’t actually made money with articles yet, certainly you realize the potential. And if you don’t, you’re missing out otherwise.

The job of actually submitting your articles to one or 100 article directories is already easy. This is because of the article submission software already available online. (There’s good free software available as well as retail versions.) And while it’s handy to be able to submit to more than one article directory at a time, it’s only the beginning. Because the big picture is that you need to give the readers what they want, first and foremost. Anything less and you’re just wasting your time and effort. (You’ll hardly waste your readers’ time, because they’ll just scan your article for about 5-10 seconds before they realize the article is boring and/or not filled with valuable content before they click away.)

What follows are 3 common mistakes made by many people when it comes to writing articles, and how to avoid them altogether:

1. Publishing content that does not help the readers and/or is not interesting to read.

Either way, the article won’t get read (at least beyond a few sentences or so). And remember that if your article doesn’t get read all the way through, then your author’s resource box will not get read, either. And if your author’s resource box doesn’t get read, the backlink (link back to your website) will not get clicked. Since this is the primary reason you’ll submit articles to the directories, it pays to take the time to make your articles as informative and as interesting as possible.

But most peoplemarketers (including me) that submit articles to the online directories are not talented authors. Maybe you are, maybe you’re not. No problem. In any case, don’t fret over each article; don’t worry that it’s not a perfect bit of witty, insightful prose. Instead, make sure it does a good job explaining whatever its subject is. If you’re also able to make your article interesting and witty at the same time, great. But focus on the the content; make the reader feel he or she is getting valuable “secrets” or perhaps old information presented from your unique point of view.

2. Not knowing and applying the difference between writing an article and submitting an article.

There are 3 key benefits associated with the reasons why you want to submit articles to the article directories. These benefits are: Branding, Lead Generation, and Promotion. There is, however, only one reason why an article is written…and that is to inform your readers. If your article fails to do that (or do that well), then it won’t achieve these 3 benefits, because nobody will be interested in reading the article. So never, ever forget that the primary purpose of writing an article is to inform your readers. The reason you submit an article to the directories is for your own gain; but think only of your audience when you write the article.

3. Not taking advantage of the promotional opportunity of submitting an article.

You probably already know that submitting articles is great to get more backlinks back to your website. This is great, but you can get tons more traffic and better search engine placement from the same article by doing the following:

Be sure you mention keywords at different places throughout your article. And not just any keywords, but 3-5 word keyword phrases. (These are called “long-tail” keywords.) Long-tail keyword phrases don’t get searched very often, but when they do, they result in clicks to your website at a much higher percentage rate. Think quality traffic and not quantity traffic.

But don’t make your article read unnaturally, such as in this example: “SCUBA diving in Bermuda is a wholesome activity because SCUBA diving in Bermuda is clean and doesn’t disturb the environment. SCUBA diving in Bermuda is fun because SCUBA diving in Bermuda”…etc. (You get the picture. Obviously, “SCUBA diving in Bermuda” is the long-tail keyword phrase that is overused.)

As a matter of fact, if you just write naturally you will likely end up using your keywords the optimum amount of times at different places. But this means that you must write well; you must write a good informative article. This makes sure your keywords will show up naturally because it “forces” you to use them.

Also don’t forget about anchor text. Use anchor text where you can–especially in your author’s resource box. (Most article directories will not allow you to use anchor text in the main body of the article.)

About the Author

Did you know that you can start getting lots of ready-to-buy visitors to your website in 36 hours with article marketing? But you must first “check the blocks” with the correct actions. Learn online article submission techniques that will pay off and other tips on article marketing at honestysellsbest.com.

Bermuda Lobster Diving as seen on lookbermuda.TV

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